Sales can be a “dirty word” to some solopreneurs, but it is critical to the success of any business.
Recently the BBSRadio team shared an awesome round table on the various aspects of lead generation and sales that will help you kick yours up a notch.
- Don Cooper shared the three most important things he’s doing this year to boost his revenues.
- Andrea Waltz discussed the techniques savvy salespeople specialize in the arena of mindset and smart thinking business space and eliminate sales draining thinking.
- Daniel Cohen, our affectionately named “Q of copywriting”, showed us how to turn writing into gold with sales-focused content strategies for the rest of the year.
- Dino Dogan pinpointed where we can leverage our blogs as sales tools, driving higher revenues.
- Geoff Livingston talked about how to justify and measure various activities that either do or don't drive leads and sales.
- And I talked about getting to know your ideal client and knowing that it’s just beginning when you close the sale! I shared four system types to have in place to optimize your business to make sales smoother and keep clients happy.
Today, I share some highlights from that discussion as well as the replay so that you can join in on the fun!
Sales Tips Highlights
While the show was on the air, there were a number of people tweeting up a storm, so I thought a great way to share the highlights would be to share a highlight of what I saw.
“You can boost your sales with the type of client you want to work with.” ~@prosperitygal
“Invest the time to measure the results of your sales efforts.” ~@geoffliving
“Invest the time to measure the results of your sales efforts. Learn how to use custom analytics.”~@geoffliving
How are you creating custom pages and custom content that are a value to “customers” via @geoffliving
“Segment your list and create custom messages for each sub-group of prospects.” ~@geoffliving
The more you can segment your content and context to your marketing the stronger your outcome. via @geoffliving
“Showing that you care is the best way to differentiate yourself.” ~@geoffliving
We place anxiety, stress, and fear on ourselves unnecessarily when we look at sales. via @GoforNo
“We create our own anxiety.” ~@GoforNo
“Go into your sales interactions relaxed & understand that what is important is being able to relate & build relationship.” ~@GoforNo
“The more scared you are about losing the sale, the more likely you are to lose it.” ~@GoforNo
“Remember this one interaction does not make or break our success.” ~@GoforNo
“Our long-term success is not based on any one transaction.” ~@GoforNo
“When you are in the middle of the sales conversation you are there to help them make a good decision – yes/no.” ~@GoforNo
“Nos can be just as powerful as yeses” ~@GoforNo
“When you get a “no” in the #sales process it is an opportunity to learn why & how you can adjust. Ask! Find out why.” ~@GoforNo
“If you’re not hearing ‘no’ a lot, are you really stretching yourself?” ~@GoforNo
“Think about all the potential positive outcomes before you go into the sales call.” ~@prosperitygal
“What are all the possible objections that people might say NO that have no basis in reality but could still come up.” ~@DonCooper
“Fears aren't rational. Most people are afraid of spiders. Most spiders can't hurt you.” ~@DonCooper
“Every sales conversation is market research.” ~@StephCalahan
Brilliant advice from @StephCalahan teaching us how to tap into and see the patterns in who are in our ideal clients
“The very first blog post was a 40,000 year-old cave painting of a hand. That’s right, it was an infographic.” ~@dinodogan
“Your blog helps you to build authority and position you when the buy needs to happen.” ~@dinodogan
“Don't think of your blog as a sales front. Think of it as a water cooler. Build an environ where people can gather.” ~@dinodogan
“One advocate is worth 100 sales. I want to use my blog to build an army of advocates.” ~@dinodogan
“You don't need to consistently fill your blog/newsletters/sm with ‘please buy me' messages.” ~@MrDancohen
“Do you have ‘brand leaks' because you do not have processes in place?” ~@StephCalahan
“Consistent and timely follow up is key to closing more sales.” ~@StephCalahan
“The more your customers believe you understand their issues, the happier they’ll be.” ~@StephCalahan
“Systems are only valuable if you use them.” ~@StephCalahan
“Manual follow up (personal, customized) works WAY better than automated follow up.” ~@dinodogan
“I'm increasing my revenue this year by selling less, turning away business and outsourcing more.” ~@DonCooper
“Turn away business that is not right for you, so that you can focus on business that is right for you.” ~@DonCooper
“Who can you refer business to work, beside you, that improves your sales and gets them business too?” ~@DonCooper
“The more clear you get on your ideal client, the easier it is to reject those clients that are not an ideal fit.” ~@DonCooper
“Write your goals down in such detail that you can actually feel yourself doing them.” ~@Prosperitygal
“Part of it is faith, part of it is believing that if you turn down this opportunity, another one is coming. You have to believe in abundance. You have to believe there is more.” ~@DonCooper
“My business turned around the day I turned down a client that was not a good fit.” ~@StephCalahan
“When I do run into a prospect and something doesn't smell right, I walk away. Because, I do the math or really I know it intuitively, this person is going to cost me more than they are going to make me. There is no justification at that point to take them on!” ~@mrdancohen
What is BBSRadio?
Digital Media Splash Agent & Speaker Michele Price brings you weekly access to the top minds in Business Success Mindset and Web 2.0 tools, techniques and strategies. Michele Price, delivers high impact & pioneering knowledge for entrepreneurs, start-ups, sales/marketing/IT professionals every Monday.
Quarterly dynamo session where entire #BBSradio team gives you mega #Braindownload
@Prosperitygal – Michele Price – Host
@DonCooper – Don Cooper, the Sales Heretic ™
@StephCalahan – Stephanie Calahan, the Business Vision Catalyst
@GoforNo – Andrea Waltz, co-author Go For No
@geoffliving – Geoff Livingston – author of Marketing in the Round
@dinodogan – Dino Dogan, co-founder Triberr
@mrdancohen – Daniel Cohen, Que of Copywriting
Ask your questions via Twitter using #bbsradio
Until we talk again,
Live Fully — Love Openly — Laugh Often — Leverage Your Brilliance — Connect Authentically — Get Your Message Out — Serve with Impact — Prosper Everyday
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