No matter what kind of content you intend to create, sometimes the ideas just don't come. Live streams, blog posts, articles, Instagram/Facebook/Snapchat stories, posts, short-form or long-form media -- it can all seem like too much sometimes. Staring at a blank screen when you desperately want to create content and serve your audience can be stressful. If you are ready to get visible but you feel … [Read more...]
Leverage Your Guest Appearances and Interviews for Maximum Visibility
Being a guest expert provides you the opportunity to get in front of millions of people, share your message/mission, show them how you can solve a problem they might have, and build powerful relationships with the person hosting you. Sadly, many don’t recognize the amazing opportunity they have when their appearance is over. The more you help promote your appearance, the more the host is inspired … [Read more...]
Before You Get Booked as a Guest, be Ready to Say “Yes!”
One of the best ways to attract amazing clients and customers for your business is to powerfully demonstrate your knowledge, expertise, and problem-solving abilities. Being a guest expert on podcasts, radio shows, and web shows is a great way to do that. Are you ready to say “Yes!” if a host invites you onto their platform? Pam Perry of Speakers Magazine invited me to share some tips you can … [Read more...]
The Marketer’s Mindset: How to Build a Business Based on Who You Are
Sometimes the best thing for your business is to ignore what others tell you to do and to simply go with your gut. But, how do you know when those choices are appropriate and when they will cause you problems? How do you find out what you want, what audience to serve, and how to do it being yourself? Brian Burkard asked me to come on his show, The Marketer's Mindset, to talk about this and a lot … [Read more...]
How to Get Past Feeling “Lame” When Promoting What You Do
Today's question is about self-promotion and what you can do to get over feeling uncomfortable about putting yourself and your products "out there." Community Question - I feel lame promoting myself "How do you not feel like a lame-o for promoting yourself? I have a few different skills (candle-making and tutoring) and I always feel like a creep if I self-promote, even though the things I make … [Read more...]
How to Mine the Gold from Your Guest Appearances on the Audacity2Lead Show
If you are tired of watching other people get recognition and visibility for something you do 10x better, then this is the show for you. One of the best ways to attract the ideal prospects for your business is to consistently demonstrate your knowledge, expertise and genius and show how you solve specific problems. You can do this through guest appearances on TV shows, podcasts, blogs, radio … [Read more...]
20 Powerful Ways to Help Your Guest Promote Your Show
If you have an interview based podcast, radio show or live stream, I know that you are already putting gobs of time into creating each episode. You are likely investing time to: You are creating content that entertains and or educates. You are creating content that will change people's lives! You give the interview of a life time and your guest sounds fantastic. So, why aren't they … [Read more...]
Traffic & Leads: Effectively Promote Interviews
Traffic and leads are the life-blood of any online business. Heck, they are at the foundation of any business! When you have traffic and leads you have the opportunity to connect and sell to clients/customers. Lindsey Anderson, aka One-Click Lindsey and I got together and talked about a specific type of traffic and lead generation - leveraging your experiences as a guest expert. We … [Read more...]
Ideal Clients, Sales and Aligning Your Business for Success – Sales Chalk Talk Show
No matter where you are in your entrepreneurial experience, you're going to experience some ups and downs, good times and bad, elation and frustration. I had the pleasure of talking and laughing with Hugh Liddle and Jim Hanlin. In this episode you can discover: Ideas and tips for smoothing over the rough spots and experience more of the success and joy that your business can bringThe difference … [Read more...]
Why Every Business will Grow by Focusing on the Customer Experience
Great marketing helps you initially get clients/customers, but customer service is what keeps clients. Yanique Grant and I chatted about how focusing on the customer experience has helped my clients and me grow our businesses. In this episode, Yanique asks me: Tell us a little bit about yourself and your journeyHow do you feel about customer service as a business owner on a global level and … [Read more...]
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