Creating a PDF file (one that can be read easily regardless of the computer it is being opened on) used to be cumbersome. You either needed to purchase expensive software or have a graphics person create the file for you. The other day my client asked me how to create a PDF file. (She was sending an agreement for the first time over the internet and did not want it altered.) So, I went to my … [Read more...]
How to Write Sales Pages that Empower and Sell!
We have a lot of stuff that we are supposed to write for our business >> blog posts, articles, web site content, Facebook posts, LinkedIn profiles, Tweets, e-zines, etc. (I'm exhausted just thinking about it.) Have you also noticed that all this writing doesn't usually make you much -- if any -- money? I had the blessing to meet my friend, Madison Avenue copywriter, marketing … [Read more...]
22 Fantastic Ideas to Create Compelling Content [Infographic]
For the past few weeks, I've been sharing different ideas on how you can quickly and easily share awesome content with your audience. Recently, I found a fantastic infographic by Copyblogger that has loads of ideas. Take some time to look through this infographic and then pick one or two ideas and go for it! Like this infographic? Get more content marketing tips from … [Read more...]
Great Tool for Sharing Your Voice with Others
Over the years, I've found a number of tools and services that I've incorporated into my business that really help me get my message "out there" and run my business more effectively. I use a lot of audio in my business and I'm often asked what some of my favorite tools are. Today, I'll tell you about a secret weapon that I've been using for years and how it could benefit your business! The … [Read more...]
Writer’s Block Stinks: 4 Steps for When Your Get-Up-And-Go Has Gone-Up-And-Went
In the last few weeks I have had a number of clients share their frustration with writer's block. Interestingly enough, I found myself in a similar slump this past summer! So, let’s talk about it a bit and see if we can’t kick it in the butt with these 4 strategies. 1 - Come Clean About Your Writer's Block Normally, creating content is something that is amazingly easy for me. I'm … [Read more...]
Master the Art of Repurposing Your Work and You’ll Save Multiple Hours – 50 Ideas To Get You Started
Earlier this week I was talking to a client about how she could make time in her schedule for content creation for the marketing of her business. She mentioned wanting to start a podcast but she was not sure if she had enough ideas or time to make a go of it. I suggested that she repurpose some of her other work and she gave me a blank stare. She said that she supposed she could do that if she … [Read more...]
How to Get Your Blog on the Amazon Kindle
One of the reasons that I can get so much done in my business and in life is because I like things that are easy to implement and this is certainly one of them. One of the best ways to market on the internet is to re-purpose your content. Why spend time crafting something to only use it once?! The most productive marketers know how to get leverage off of their time. The Amazon Kindle is one of … [Read more...]
Can You Define Social Media Clutter?
This post started with a direct message on Twitter from a professional organizer (who shall remain nameless) that told me that she felt everyone that shared quotes on Twitter was "cluttering up the place." She went on to say she was unfollowing me unless I stopped putting quotes in my status. Hmmm. . . that got me curious. I love inspirational quotes and have been collecting them since grade … [Read more...]
Organizing and Productivity News Headlines
Don't have time to surf the net for the latest organizing and productivity news? No problem! Keep reading to see some of the latest headlines and blog posts on the net. Leadership Turning bosses into leadersAppleton Post Crescent"That's the way he ran his business and at one point, the Herman Miller Furniture Company was the most productive corporation in the United … [Read more...]
E-Mail: Formatting and spacing make a difference
When you are writing your emails, are you considering the reader's ease of reading? Think about the types of emails that you respond to quickly vs. the kind you put off until later. Are there any commonalities to the ease of reading? I bet in many instances there are. It is all too easy to mix important points with extra information. This can make your communication confusing to the reader. … [Read more...]