If anyone can make talking about sales and blocks to your success fun, Hugh Liddle and Jim Hamlin can. I laughed a lot as we were recording this show live. We talked about how to set your mindset towards possibility in your sales rather than dread and what you can do to recognize and eliminate your blocks to success. Media Type: Audio Radio ShowLength: 1 hour Listen Now! My … [Read more...]
Do You Make this Sales Page Mistake?
There are a number of steps to consider in creating highly engaging, great converting sales pages. Page layout and compelling copy are a very important component to a great sales page. I've read numerous fantastic posts on the subject. Yet, the issue I'm going to talk about today will not cover that. I'm going to to share a process flow step that many skip and that most guides on … [Read more...]
Product/Program Promotion: Problems & Profits – Launching Lessons Learned Interview Dr. Venus Opal Reese Live Event Launch
What would you do if you hired an event marketing firm and 3 weeks out from your live conference event they had not produced? No ticket sales. How would you recover? My friend and colleague Dr. Venus Opal Reese took the bull by the horns, filled her event, and turned it around to make $250,000 in one weekend. I asked her to sit down and talk with me about the experience and share her lessons … [Read more...]
The Pricing Battle: Charging for Your Time or Charging for Results/Value
I've talked a lot with clients and in on-line groups as questions come up about pricing strategy. There seems to be a lot of confusion around making the choice of hourly charges or value based pricing / results based pricing. Its a great question to ask and today I'm going to share thoughts on what charging for results means. Pricing: Charging by the Hour This model of charging for … [Read more...]
4 Step System to Realize Your Vision and Stay Focused on What Matters
Having a clear vision of what you want to accomplish in your business is a critical component to reaching the level of success that you want, but vision alone will not get you there. Earlier this week I was listening to an interview with John Assaraf and he shared a simple system that he uses every morning to keep his vision alive. He said every morning he thinks of KASH and reviews each area to … [Read more...]
Savvy Strategies for Boosting Your Sales This Quarter #sales #marketing #BBSRadio
Sales can be a "dirty word" to some solopreneurs, but it is critical to the success of any business. Recently the BBSRadio team shared an awesome round table on the various aspects of lead generation and sales that will help you kick yours up a notch. Don Cooper shared the three most important things he’s doing this year to boost his revenues. Andrea Waltz discussed the techniques savvy … [Read more...]
Are You Stealing from Your Profitability (and don’t even know it)?
Take a look at the two statements in the picture to the right. I find that every time I share the quotes to the right on Facebook or Twitter they get shared and re-shared. When I state them in a workshop or keynote I see heads nodding around the room. Why is it that people relate to those statements so much that they share them consistently? Is it because deep down, way in the … [Read more...]
How to Write Sales Pages that Empower and Sell!
We have a lot of stuff that we are supposed to write for our business >> blog posts, articles, web site content, Facebook posts, LinkedIn profiles, Tweets, e-zines, etc. (I'm exhausted just thinking about it.) Have you also noticed that all this writing doesn't usually make you much -- if any -- money? I had the blessing to meet my friend, Madison Avenue copywriter, marketing … [Read more...]
Do You “Understand” or Do You “Over-stand”? Your Practice Could Make or Break Your Sales
Do you "understand" or do you "over-stand"? Your perspective on the situation can make all the difference in the world. ~Stephanie LH Calahan That is a statement I share all of the time on my social media channels. I receive really interesting comments when I do. But, did you know that this one concept can make or break your conversations with prospects and clients? Back when I was first … [Read more...]
How to Calculate the Cost of Disorganization
The other day I was on a radio show and the host asked me a question that I thought you might like to hear about. She asked me: You told me when we first met that there was a way to actually calculate the cost of disorganization to my business. I thought that was fascinating. So I was wondering if you could share that with my listeners. So I shared: You know there are a number of different … [Read more...]