Anyone that has ever launched a program or product knows that the entire process is kind of like running a race. You have a strategy and training and you've done all of your warm-ups. You are ready to get your promotion "out there." You are running smoothly, when all of the sudden, someone decides to put a hurdle right in the middle of the track! How you respond to that hurdle can make or break … [Read more...]
Speakers and Authors: Get Your Image on Your Articles in Google Search Results
The other day I was talking to Kenneth Manesse Sr. and he shared a few resources that I thought you would love to see: Which Google Plus Features Most Affect Search Rankings and How to Show Your Author Photo in Google Search Results Here is an example of what searches now display when you find a post I wrote: I was shocked at how simple it was to get my picture showing in the search results, … [Read more...]
Two Quick Strategies for Making LinkedIN Work for You from #BBSRadio and @LinkedInExpert
How do you feel about your interactions on LinkedIN? Do you get the return that you would like from your time there? I hear many people talk about how they don't understand how to effectively use LinkedIN, yet; I have found it to be a fantastic place for me to make business connections and connect with new clients. Today, I'll share two strategies that you can use right now to get more out of … [Read more...]
If You Are Considering Running a Contest, Consider Using One of These Tools
Lately, I have been informally investigating tools to run contests. I started thinking about this because I have either had colleagues that have been nominated for something or I have been nominated for various things. As I receive notifications of the voting opportunity via email, Twitter, Facebook, etc. I click on the link. Like many people, if it is not easy for me to figure out, I bounce out … [Read more...]
How Well Do You Manage Your Social Media Content Assets?
I was on the phone the other day with one of my private clients and we were talking about her social media strategy. She tells me: "I just don't know what to say! I barely have enough time to create my webinars and blog posts. Twitter, Facebook, LinkedIn, Quora and the list goes on and on! How do I make up unique content for each platform?" She was so frustrated. The good news for her and … [Read more...]
Directory Services: Do You Need to List Your Business With Them?
There are many different and effective ways that you can expand your reach and exposure online. One of the ways that you can do this is by being listed in directories. However, there are some things to consider before opening up your wallet. Reader Question: "I am reviewing my expenses for the year and I was just wondering what you thought of getting online leads from specialized directories … [Read more...]
Strategies for Automating Some (Hopefully not All) of Your Social Media Content
I have been talking with people about social media a lot lately. There is a lot of confusion and frustration about what to do and what not to do when it comes to social media. Recently, I participated in Michele Price's #SpeakChat on Twitter. The topic was on the social media mistakes that speakers make. While Michele focuses on speakers in her chat, the tips she shared are … [Read more...]
I Invite You to Make The Year Different – Take a stand and say YES with me.
Warning - this message may be a bit harsher than you are used to reading from me. Read it anyway! If you are like most business owners, you created your business because you wanted to live on your own terms and you knew that you have something amazing to offer. But, have you realized that dream? Are you doing what you love, or putting out fires? Do you have minor business problems gathering other … [Read more...]
Be An Unforgettable Speaker – Techniques That Make You Easy to Work With
As a speaker you have a number of things to juggle -- proposals, marketing collateral, networking conversations, presentation material, contracts, travel, etc. Unless you have business processes in place, you may find your business growing "out of control." How well you balance everything that needs to get done determines how fast your business can grow. But there is one consideration that could … [Read more...]
How to Get Your Blog on the Amazon Kindle
One of the reasons that I can get so much done in my business and in life is because I like things that are easy to implement and this is certainly one of them. One of the best ways to market on the internet is to re-purpose your content. Why spend time crafting something to only use it once?! The most productive marketers know how to get leverage off of their time. The Amazon Kindle is one of … [Read more...]
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