Almost every private client I have this year wants to write a book, yet many of them have not thought of how they will promote the book with a book launch once it is published. My friend, Debra Jason, is an expert at building her…
What would you do if you hired an event marketing firm and 3 weeks out from your live conference event they had not produced? No ticket sales. How would you recover? My friend and colleague Dr. Venus Opal Reese took the bull by the horns,…
Have you been considering a product or program launch? Today, I’ll share another Product/Program Promotion: Problems and Profits — Launching Lessons Learned. Keep reading for my interview with Cena Block — the Mom-Preneur Clarity Catalyst, author of Getting It All Done and Time To Toss…
Anyone that has ever launched a program or product knows that the entire process is kind of like running a race. You have a strategy and training and you’ve done all of your warm-ups. You are ready to get your promotion “out there.” You are…
Tips for Naming Your Programs Today, I’ll share the story of the HOURS we lost in productivity that could have been saved by a simple 5-10 minute task. You see that graphic to the right? That was from the first set of graphics my designer…