Have you set up a Web 2.0 strategy for your business? Do you use social networking sites to build your prospect listing? Do you know if the sites you have chosen are a fit with your target market?
Before you take a lot of time managing various social networking sites, make sure that the people using that network are in your target market! Today I'll tell you about a great tool that will help you figure that out.
Know Your Target!
So, I figure before I go into social networking, I had better take just a few minutes to make sure to explain what I mean about target market. A target market is a group of people that are most likely to want to buy what you have to offer. That is not to say that you would not sell to someone else, this is just where the most likely sale will happen. For example:
- If you sell pizza on a college campus, then your target market might be young adults between the age of 18-24.
- If you sell home interior items, your market might be females between the age of 35 – 54.
- If you sell hot rod magazines, your market might be males between the age 18 – 34.
So, do you know your target? Good!
Get the Data!
In order to know that you are spending your time in the right place, the next step would be to see where your target market “hangs out” on the net. Fortunately, you don't have to do a bunch of time consuming research, because Ignite Social Media recently came out with an awesome report that has really helped me target which social networks it is beneficial for me to spend my time in.
You can find the report here: The 2008 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed.
Brian has compiled a slew of data from a number of social networking sites. You can learn the user trends for the site, gender demographics, age demographics, income demographics as well as global location saturation. Whew! That is a lot of information in one spot.
Not only has he collected the info in one spot, but he gives you easy-to-read graphics so that you can review and make decisions quickly.
If you would like a quick link to see how your favorite site compares check out these links.
Badoo.com Bebo.com Digg.com Facebook.com Fark.com Flickr.com Flixster.com Friendster.com Gather.com Habbo.com Hi5.com Iambored.com Identi.ca IndianPad.com Last.fm Linkedin.com Livejournal.com Meetup.com Metafilter.com Mixx.com Myspace.com Netlog.com Newsvine.com Plaxo.com Plurk.com Pownce.com Propeller.com Reddit.com Reunion.com Shoutwire.com Skyrock.com Stumbleupon.com Seamsugar.com Tribe.net Twitter.com Wayn.com Xanga.com Yelp.com YouTube.com
What To Do Now: Go take a look and see if you have any surprises or if you are spending your time in the right spot. Then, please give me your candid comment below and tell your friends and colleagues to read this post and give me their candid comments below as well.
I look forward to hearing from you.
To your success!
PS – Much thanks to the Blog Squad for their post on this resource!