One of the fastest ways for you to reach more people, so you can serve more people, is to get your message out far and wide.
We all know that using different media to teach and market is an awesome way for our ideal clients to find us. Yet, we put off actions that we know will produce results for our business.
Why is that??
Secret: Many of us have a sneaky gremlin or two that keeps us from really being all we can be.
I call them Visibility Blocks and they can literally sabotage your success.
Understanding What a Visibility Block Is
But before I go into that, I should probably take a step back and talk about what a visibility block is.
A Visibility Block is simply a belief that you knowingly or unknowingly have going on in your subconscious that is limiting your ability to get more visible!
I have had an overcome MANY visibility blocks in my time as a business owner and I have talked about some of them here on this blog. Every client that I have worked with has had them too, so odds are you do too.
Today, I'll share a few common blocks and also tell you about one that I'm going to overcome personally. (One trick to overcoming blocks is to make them public!)
Some common blocks:
- Fear of failure
- Fear of success
- Camera shy
- Overwhelmed with how to start
- Impostor syndrome
- “This has already been done” concerns
- Miscellaneous distractions
- Holding onto control
- No time
- “I can't trust anyone, I'm the only one that can do this right.”
- Foggy thinking
- Desire to lose weight first…
- Worry, e.g., what if no one is interested?
- Giving up easily
- Overwhelm with technology
- and so on
As I was thinking about writing this post, I came up with a rather large list of blocks to our visibility that either, my colleagues, my clients or I have struggled with. So, this month I'm dedicating a number of posts to the topic.
My personal struggle with Visibility Blocks
There are two practices that I have that consistently help me overcome my own visibility blocks: practicing energy psychology and being publicly transparent.
When I publicly say I'm going to do something I am way more likely to find a way to eliminate a block!
Recently, I have had an opportunity to put that to the test.
Those of you that have read my blog for a while know that a few years ago I had a major health crisis. I had always said that if I had a chance to share that story to help someone else, then I would.
Then it happened and I almost faltered! A visibility block cropped up.
One of my big visibility blocks is self-consciousness of my body. I'm way better than I used to be and still have work to go. (Look at most pictures of me and you will not see full body shots!) Some of you know that I had quite a transformation a few years ago (230 pounds to about 165 pounds) as a result of finding my health.
A reporter from First for Women magazine remembered my story and asked me for an interview.
Sure!! I hopped on the phone with her that day and chatted enthusiastically. She really liked the story and wanted to pitch it to her editor.
Then she asks:
“Would you be willing to do a photo shoot if we move forward with the story?”
My initial response in my head was RUN! (Cameras… Ug… Someone else controlling the cropping…Ug)
I took a second to compose myself and asked what it would entail (buying me more time…)
She tells me that they would use a local photographer and I would not have to travel.
I quickly talked to myself and said “testing universe testing.”
Then, I told her yes.
At the time I thought…
If the story gets picked up — great!
If the story does not get picked up — great
Either way I stepped up and said “yes” today. Another step forward.
To help keep my courage up, I publicly posted the story above to a Facebook group that I'm a member.
Understanding My Visibility Block in Detail
As I talked with the other members of the group, I was able to narrow down my block even more. Was it really being self-conscious, or something else?
I have talked, sang and otherwise performed in front of hundreds of people. I have gone on TV and radio live. I am interviewed on teleconferences and G+ HOAs.
Why was this such a big deal to me?
Then I realized that I've always been the person taking the pictures. I got my first camera when I was in grade school. It wasn't until the last 7 years or so that I'd get on the other side of the camera. Somehow pictures seem more perminent to me. (The subconscious is not that logical.)
As I have had time to reflect, I believe I hesitated more because I would not be able to control the images.
I laugh because my block is pretty specific. Somehow still photographs are the issue for me. Funny how the mind works. I now choose to observe and step into that fear anyway.
The Story Is a Go
Flash forward two weeks and I hear back from the writer. Her editor has put the green light to the story (small column supporting a bigger story) and they need the photo shoot to be done by January 3rd for the “after” shots.
They will send a photographer, hair and makeup pro and clothing stylist to my house.
Whew! All kinds of
type thoughts rushed into my mind.
Now, it was more than pictures. My two Visibility Block gremlins “body consciousness” and “control freak” were both playing with me big time.
Multiple people were going to be having an impact on what I looked like.
Where many women would be thrilled with the idea, I had the gremlins talking in my ear.
All kinds of things came to mind:
— The dog will go nuts
— It's right after Christmas! Our house is never photo ready right after Christmas!
— A photo shoot after I eat Christmas dinners?!
— David (my son) is still home on winter break. I want to be able to spend time with him.
— What if I can't stand the way I look?
Then, I told those nasty gremlins to be quiet. They were no longer going to hold me back.
I replaced their things with new things:
— Marlon (my husband) agreed to help take the Christmas decorations down and he is fantastic at cleaning.
— The dog will be fine and since David is home, he can watch him.
— I had been praying for a way to stay true to my healthy food choices and now I have motivation!
— The pros that they hired are awesome and this is going to be fun!
— The writer and the editor have been amazing to work with and super responsive.
— I will go and buy an outfit or two just to celebrate the occasion!
— Most importantly, sharing my story will help others.
Tomorrow is the day.
Wish me luck!
Take a look at the activities that you are avoiding/resisting. Could it be that you have visibility blocks too? We'll be exploring this some more in the coming weeks.