Are You Making this Social Media Mistake?

ByStephanie LH Calahan
Are your social media profiles up to date?

Today's visibility tip is a really fast one.  When was the last time you took a complete look at your

  • Facebook personal profile
  • Facebook business page
  • Twitter/X profile
  • LinkedIn profile
  • YouTube profile
  • Pinterest profile
  • Instagram profile
  • BlueSky profile
  • Threads profile
  • Google places description
  • Profiles on forums you participate on
  • Other social media and web presence that you have

Often, when we are setting up accounts we write a quick bio and then forget about it.  Then, time marches on and the information that we put into our Twitter bio back in 2008 when we joined is so not what we do today!  Don't let that happen to you.  It sends confusing messages about what you do and who you are. 

Take 10 minutes and look at all of your social media profiles

Are yours current and accurate?

Is your profile picture current and consistent across the profiles?

Are you using keywords so that others can find you easily?

Link to Your Site

As you are updating your bio and pictures consider adding a clickable link to a page on your website that has a specific call to action or gives your visitor an overview of your site and what you have to offer.   You might link them to your About page, a special invitation page,  a Start Here page, your Products page, or a page that you have designed for visitors from that site.

Here is the html code to use in your bio to create a clickable link:

<a title=”WHAT VIEWER SEES WHEN THEY HOVER OVER THE LINK” href=”YOUR URL with HTTP://” target=”_blank”>WHAT THE VIEWER WILL SEE</a>

Here is what my About Page link code would look like:

<a title=”About Stephanie Calahan” href=”https://www.stephaniecalahan.com/about-stephanie-lh-calahan-the-business-vision-catalyst/” target=”_blank”>About page</a>

Example: About page

Bonus Tip

As you are updating your Facebook accounts, make sure your Facebook profile links to your Facebook business page.

To your easy and joyful success!
Stephanie

P.S. Let this settle and notice what is true for you. Every moment offers the opportunity to create the life you want with grace, ease, and joy. Let me know when you’re ready to explore possible next steps.

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DISCLAIMER: THE INFORMATION PROVIDED IN THIS POST DOES NOT CONSTITUTE BUSINESS ADVICE. NO RELATIONSHIP, INCLUDING ADVISOR/CLIENT, HAS BEEN FORMED AS A RESULT OF THIS POST.

Affiliate Link Disclosures

Business Catalyst & Strategic Advisor for Leadership Clarity
Stephanie works with service-focused leaders, entrepreneurs, visionaries, and all sorts of remarkable people who are experts in their field to reach goals faster without burnout or guilt; so they can up-level their profits, catalyze their personal power, make a powerfully positive difference in the world, and enjoy a life-loving, highly-successful and meaningful life of ease and joy. When she is not working, she can be found singing at the top of her lungs, laughing, spending time outside, growing entirely "too many" plants in her home, reading for fun, and spending time with her family, and friends. Click here for more about Stephanie.


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18 Comments

    1. Jennifer – That is a great question! Using the same picture across all of your platforms is not necessary, but it is strategically sound.

      When you use the same picture across platforms you make it easier for people to recognize you.

      Would you recognize a Nike shirt as much if they chose to put different symbols on their clothing? The “swoosh” on every product they make is repeated over and over. Even if you’re not a big sportswear person (I’m not), you still recognize the Nike symbol if you see it.

      In general, people will remember imagery more than names.

      I suggest that you use the same image on your social media, website and even business cards! It draws our online and offline worlds together and makes us more memorable. We become “visible.”

      Reply

  7. Stephanie, great tips and advice. I do periodically check my social media sites and update accordingly. I’ve been doing this more so probably in the last 6 months. I do use the same picture across; except one facebook pic and that has me on the radio. Maybe I should change it back:-) I do need to check out those sites I’m not on much and reevaluate. I think I’ll put a quarterly task to do this review across the web. Thanks for the reminders.

    Reply

  8. Excellent reminder! I’ve actually got this “housekeeping” work built in to my to do list for early Q2 2014. And I’m planning on making it a quarterly task just like de-junking my filing cabinet and getting the dog groomed!

    Reply

  9. Soooo, I thought of something else to add to your list:

    Email signature and the message on your voicemail! Speaking of both: don’t forget to take a look at any autoresponders or welcome messages as well.

    Reply