I was on the phone the other day with one of my private clients and we were talking about her social media strategy.
She tells me: “I just don't know what to say! I barely have enough time to create my webinars and blog posts. Twitter, Facebook, LinkedIn, Quora and the list goes on and on! How do I make up unique content for each platform?“
She was so frustrated.
The good news for her and for you is that you don't have to create unique content for each platform. Today, I'll share my quick tips to share your brilliance anywhere you want with ease.
Start by Understanding that Your Audience Has Different Consumption Preferences
Content creation for your various social media platforms does not have to be hard.
One mistake that many business owners make is the belief that every thing they share on different social media platforms has to be unique.
People come in contact with you in a myriad of ways. They all have their preferred method of consuming information.
- some prefer short sound bites like you can get on twitter,
- some like longer digestible pieces they can read on your blog,
- some would rather listen and consume your knowledge on a podcast or video,
- and so on
If you create any kind of content, you already have a goldmine you can share on your social media platforms.
Here's an Example of How I Re-purpose My Content
I believe in working smart not hard!
I give a lot of keynotes and workshops around the nation. Here is how I re-purpose that information into a slew of content:
- Presentation has X main topics
- X main topics become individual blog posts (or articles)
- The blog posts, when published, are syndicated to twitter, facebook, linkedIn, Google+ and so on
- Each blog post has shorter thoughts that can be broken into tweets or other social media updates
- Some of the blog posts have thoughts that could be turned into a quotable by me.
- With a slight bit of modification each post can turn into one or short podcasts.
- Really great podcasts can be set to powerpoints and be turned into videos for YouTube.
How I Keep Track of all of That
My blogging editor is actually also my major manager of all of the re-purposing.
Draft posts are saved with content from presentations to be worked into a post.
I have categories that I use to signify that the post would be good for a longer article, podcast or video.
I keep a master text file with all of my 140 character tweets & links.
The very simple system keeps me fresh with things to talk about or share.
I also employ automation to help me publish to various sites as well as a virtual assistant that helps me to pull out tweets from posts or create videos.
Can I Quote You On That?
What brilliant thing have you said in a blog post lately that could be pulled to the surface to be shared in your social media?
To your social media success!